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SAMPLE BRIEF · MONDAY 8:30 AM
Snappt: CFPB enforcement against tenant-screening up 40%
HousingWire · 3 days ago
Three of your top five competitors mentioned this in earnings calls last quarter. Snappt's fraud-detection models share the same regulatory exposure profile as the named defendants. If your sales motion depends on regulated buyers, this changes Q3.
PERSONALIZATION
Same story. Three perspectives.
Every person on your team gets a brief written for their role — the same underlying intelligence, framed three different ways.
HOW VP OF SALES SEES IT
Your top three competitors quietly raised $40M last quarter. The deal flow you've been seeing dry up isn't a coincidence — they're discounting in your verticals.
2,000+
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HOW IT WORKS
Built once for your company. Delivered weekly to your team.
01
We scan your industry
Regulatory filings, competitor moves, market signals, court actions. We monitor thousands of sources and filter for what actually affects your company.
02
We build a brief for YOUR business
Not generic news. Every article includes a specific “why it matters” analysis tied to your market position, competitors, and regulatory exposure.
03
Every employee gets their own version
Sales sees competitor moves. Finance sees market risk. Ops sees supply-chain shifts. Same intelligence, different lens — all from one signup.
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WHY THE ONLY COPY
Built for what you actually need to know.
| The Only Copy | Google Alerts | Generic newsletter | |
|---|---|---|---|
| Personalized to your company | Yes | No | No |
| Per-employee role variants | Yes | No | No |
| Filters for relevance, not volume | Yes | Volume only | Mostly volume |
| “Why it matters to you” analysis | Every item | Never | Sometimes |
| Reply-to-customize learning | Yes | No | No |
| Time to read | 6 min | 30+ min sifting | 15–25 min |
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